There are a number of different ways to get in touch with us to provide feedback for 'Show the Loo'.

No toilets in your area? Anything in the user interface/ interaction with the app you dislike?Did the application crash unexpectedly? Found loo's you had no idea of existed before? Do you have great ideas on what you would like us to add in future releases?

We want to know from you and can be reached via our support site and on Twitter under the id panthacorp. Soon we will open up the blog for comments as well.

We are quite pleased with the first reactions we've received and are certainly not going to sit still for very long in making adjustments where necessary and adding some features that we felt would risk the necessary perfectioning phase of version 1.

Testing prior to the release showed that the update to iPhone firmware 2.2 improved stability drastically as we are relying on Firefox for the time being to display the map. For future releases, we plan to have a native Objectice-C implementation. We recommend anyone who might not have yet updated to move to the version 2.2 which also brings along many other nifty new iPhone features alongside improved overall stability.

In the coming days we will approach the Department of Health and Ageing once more with an official (this time) request for a license of the toiletmap.gov.au data. We have always meant for this app to remain free and there theoretically shouldn't be a compelling reason to reject our request. It appears however that we are not the first to try and fail, judging by this blog entry by Joshua Gans on CoreEcon. I fully agree that data that was created by public funding should be accessible to all Australians and am looking forward to being in touch with the Commonwealth copyright administration to discuss the matter.

After many days of waiting for Apple's approval, 'Show the Loo' can now be downloaded for free in the App store! We also launched a mini-site under showtheloo.com for product support.

The concept: "Show the Loo allows you to find public loo's in Australia (also commonly referred to as toilets, washrooms or WC's) and receive directions to your loo of choice, right when you need it."

Our main design goals were simplicity, accuracy and speed whilst having fun developing this wonderful little app. And so it is quite rewarding to have received a review from a user who wrote that 'Show the Loo' was "Simple, effective and free!". On day #1 we have already climbed to the top of the free apps in the Navigation category as well.

There are so many ideas we had during our initial brainstorming sessions that we would like to include in future releases and based on feedback we receive. We did our best to stay focused on the main use-cases for version 1.0 . Some future features might include 'rating' the loo's, searching by postal-code, further directions guidance by tracking to the "final destination" and all sorts of other goodies.

Many thanks go out to eBrands - a brand and digital design agency with offices in Sydney and New York - who did an amazing job of supporting us in molding the look & feel of the app, in particular for the icon that seems guaranteed to elicit a smile from anyone's face. As well as to our dear developer Yann for his quest for perfection in anything he does, Ton from wideopenwin for creating the content template in zero time and our lovely transLucidonline for being the simple, website publishing-system that it is.

Any support questions, ideas and all please get in touch with us via our customer support site.

As we hinted at previously this will certainly not be the last application we will launch. One down, many more to go.

Ever since Steve Jobs unveiled the iPhone SDK roadmap (talk about goosebumps), we have been keeping a keen eye on the evolution of the iPhone ecosphere. Due to other commitments we haven't been able so far to dive into developing an application but we are certainly going to give it a try at some point. Allowing transLucidonline customers to manage their sites and comments is one of the possibilities of delving into this space.

It is clearly fascinating to see how fast the market for iPhone application seems to be maturing. If we were to get into this space now as a provider, only seven months after the launch of the SDK and app store, we could be considered opportunistic rather than cutting-edge and early adopters.

Nonetheless, it is good to see that there are still segments that - even though they seem obvious to launch an app in - have not yet been well catered for. Example: Surfers. Living in Australia and having an office at the beach must sensitize me to this particular lack in solid offerings. :) Here a good overview from MobileCrunch describing the recent launch of an app by Oakley providing surf forecasts around the globe.

We'll see what the future will bring. Surely it's going to stay an exciting market and maybe we'll decide to get into it as well.

From hereon and actually since the 23rd of June 2008, Theandb Pty Ltd has been renamed to Pantha Corporation Pty. Ltd (official certificate). There were many good reasons for this change.

There are now on a constant basis anywhere between twenty and thirty people working on Pantha's projects. A personal brand such as Theandb did not seem to make a lot of sense any longer for what is fast becoming a web-strategy and technology execution company to be reckoned with. Other factors contributing to the name change were questions such as how we could bring a third director on-board in the future and/or the ability to exit from the business at some point with a more easily pronounceable and well recognised brand name increasing the likelihood and success of a sale.

All taken together, it had to be done.

For now, given the fact that we are very busy on numerous client engagements, we have not yet had the time for a proper branding exercise. But we will... as soon as we can. Wait for a relaunch of theandb.biz as well as pantha.net which we hope to get through with beginning of next year 2009.

Now: Champagne and a toast to Pantha Corporation!!!