With all these Web 2.0 start-ups (oh, we are one of them with transLucidonline i guess) all around it is not often to find one that is extra special.

Today I think that I found one of those gems that I am sure will not stay hidden very long. The Rubicon project is a service through which site owners can manage their advertising space. No, not only Google AdWords. About any ad/ partner network the world has to offer, currently about 300 (!) of them. And they automatically adjust which ads to show more often based on their individual performance. Coupled with a great dashboard over the ad space and earnings performance, this looks like a real killer app. Someones seems to have gotten it right.

I have immediately integrated it into our private website theandb.com and we are certainly - if these initial tests prove fruitful - going to use it for transLucidonline, the simple website publishing system, going forward. What a wonderfully painless way to manage your ad-inventory space.