Since October 2006 we are proud to have gone through the first level of certification (ii101) of Intangible Intelligence Analyst through the Standards Institute and under the rewarding mentorship of Dr. Ken Standfield.

This certification enhances our capabilities in project-management and process-analysis. It also allows us to expand into complementing areas such as risk-management. All next to the fact that we can now offer our services in ways never possible before; it literally opens up new doors of potential for us and our current & future clients. We are certain that it will convert into vast cost-savings and value creation for them through our support as Intangible Intelligence Analysts.

We have not had the chance to blog nor market our new capabilities since our certification as we have been focused on the creation our hosted knowledge-management solution transLucid. Expect us to communicate more about intangible management and its effects in the near-term future.

Why use Intangible Intelligence
"A study comparing market value to the book value of 3,500 U.S. companies over a period of two decades shows the dramatic upward rise in intangible value. In 1978, market value and book value were pretty much matched: book value was 95% of market value. Twenty years on, book value was just 28% of market value. Lev Baruch, an accounting professor at New York University's Stern School of Business, reckons that in the late 1990s businesses invested a staggering $1 trillion per year in intangible assets" (taken from The Hidden Value Of Intangibles).

Intangibles are usually invisible. International Intangible Standards make the invisible visible. They provide scientific and quantifiable answers how to measure - as in hard $ - as well as improve intangibles value and the chain of value creation. Resulting in cost reduction, time savings, productivity improvements, and risk reductions.

What it is
Intangible intelligence® applies international intangible standards through software to visually map operational reality - the costs, risks, productivity losses, efficiency, and effectiveness associated with the actual application of service resources (knowledge, collaboration, and process-engagement).

Intangible intelligence® maps visually show best practice gaps which are new sources of (1) cost reduction, (2) time savings, (3) productivity improvements, and (4) avoidable risk reductions.
When best practice gaps are reduced/removed employee stress, risk, and costs are decreased and productivity, results, and success increase. The central focus of intangible intelligence is therefore to "make life easier and less stressful for every employee" by identifying and removing best practice gaps using international intangible standards.

Areas of application
They are not surprisingly vast. In a next entry on intangible standards, I will focus on the standardized pilot projects to introduce intangible management into a company and create measurable financial improvements for a companies bottom-line. The potential results of a good management of intangibles using the international intangible standards are:

1. Improved customer service,
2. Enhanced employee satisfaction,
3. Increased expertise and knowledge,
4. Enhanced brand value, reputation, and corporate exposure,
5. Increased motivation, engagement, and relationship quality,
6. Improved knowledge quality levels,
7. Improved employee morale,
8. Improved quality
9. Enhanced leadership ability,
10. Enhanced management skills and quality,
11. Increased customer retention and satisfaction
12. Decrease in stress
13. Increased work-life balance, autonomy, and flexibility
14. Decreased “time to market”
15. Enhanced problem-solving and decision-making ability
16. Decrease in process overheads
17. The financial valuation of product/service benefits,
18. Increased competitive differentiation,
19. Increased market share and market growth rates,
20. Increased ability to identify changing customer tastes and preferences,
21. Reduced error rates and rework rates,
22. Improved data entry consistency and accuracy
23. Enhanced ability to identify and control risks,
24. Enhanced ability to lead competitors (instead of following),
25. Increased collaboration
26. Enhanced innovation ability
27. Increased reliability
28. Enhance in consistency
29. Increased product/service customization,
30. Enhanced ability to demonstrate social responsibility
31. Increase in goodwill

And most probably many others but this list should suffice to show the scope of an application of intangible standards in a company, supported by an Intangible Intelligence Analyst. As said, more to follow soon.