This article makes way too much sense. Just yesterday I talked with someone who sternly refused to accept that the iPod was more than merely a hard-drive, the next gen of the walkman.
I think that wired people - and a lot of us are now - have had this feeling of being inside a carefully woven web of things. That's why the Matrix appealed to so many people. We could easily picture ourselves as one of the actors in the movie.
And as this process, this re-discovery of what it means to be human - is filling the ether all around us the movie came at a sensitive moment.

The iPod is also a way for us to remain in as well as escape the pre-made form that marketing wants to shove us all in. In the ads, humans are reduced to simple shadows. What makes us unique and what gives those shadows a personal touch is how they move to their own music. Their creation is the selection process they go through to choose the music they want.